PRIVACY & DATA PROTECTION POLICY
Your privacy is a cornerstone of our client relationship. We uphold rigorous international standards under GDPR, CCPA, and Korean PIPA to safeguard your personal data.
BANK-GRADE 256-BIT ENCRYPTION
All payment information, client identifiers, and transactions are processed through end-to-end TLS 1.3 cryptographic encryption.
ZERO DATA-SELLING PLEDGE
We never sell, broker, or rent client data to third-party advertisers or data brokers under any circumstances.
GLOBAL PRIVACY COMPLIANCE
Fully compliant with European Union GDPR, California CCPA / CPRA, and South Korean Personal Information Protection Act (PIPA).
01. Personal Information We Collect
When you engage with Jeju Bloom—whether browsing our bespoke collections, placing an order, or connecting with our concierge—we collect information necessary to deliver seamless white-glove service:
- Client Profile & Identity: Full name, title, contact telephone number, billing address, and doorstep delivery destination.
- Transactional & Payment Data: Encrypted tokenized payment references, card brand, and order history (raw payment card numbers are never stored on our servers).
- Concierge Communications: Inquiries, sizing consultation notes, customer support correspondence, and product feedback.
- Technical & Browsing Telemetry: IP address, device fingerprints, browser version, regional language preferences, and page interaction timestamps.
02. How We Use Your Data & Legal Grounds
We process your personal information strictly under recognized legal bases defined by GDPR (Articles 6 & 9) and South Korean PIPA:
| PURPOSE OF PROCESSING | DATA CATEGORIES | LEGAL BASIS (GDPR) |
|---|---|---|
| Order Fulfillment & Global Dispatch | Name, shipping address, contact, payment token | Contract Performance (Art. 6(1)(b)) |
| Concierge Care & Sizing Support | Inquiries, email, customer history | Legitimate Interests (Art. 6(1)(f)) |
| Fraud Prevention & Security | IP address, device data, transaction pattern | Legal Obligation (Art. 6(1)(c)) |
| VIP Invitations & Lookbook Updates | Email address, style preferences | Explicit Consent (Art. 6(1)(a)) |
03. Cookies & Tracking Technologies
We use essential, analytical, and preference cookies to deliver a responsive shopping experience:
- Strictly Necessary Cookies: Essential for shopping bag persistence, user authentication, and checkout security.
- Performance & Analytics: Anonymous aggregated telemetry to optimize page load speeds and navigation flow.
- Personalization Cookies: Remembers your preferred regional currency and wishlist selections.
You may modify your cookie preferences anytime via your browser settings without affecting core order placement capability.
04. Your Legal Rights & Choices
Have Questions Regarding Your Privacy or Data?
Our dedicated Data Governance and Legal team is at your disposal to process access requests, erasure inquiries, or general privacy questions.
- DPO Direct: privacy@jejubloom.com
- Client Concierge: concierge@jejubloom.com
- Seoul HQ: Dosan-daero, Gangnam-gu, Seoul, 06015